Exploring the Future of Payments and Embedded Finance
An interview with Richie Serna, CEO, Finix Payments
February 26, 2024
Richie Serna, CEO of Finix Payments, has had a front-seat view of the rise of FinTech payments. In a conversation with Collin Canright, Richie talked about
His on-the-job education in payments integration.
The influence of his immigrant parents and how Finix got its name.
Competition with FinTech payments leader Stripe.
The history of payments distribution.
The future of realtime payments and SaaS platforms.
Collin: How did you get into payments?
Richie: One of my close friends and mentors was the cofounder of Balance (which provides B2B payments services). He loves to say that it’s always happy accidents. I had worked in management consulting for years, and I was breaking into the startup world looking for my first engineering job. I had no interest in payments. It’s so ubiquitous that you take it for granted. The engineers I met at Balance were some of the best engineers in Silic…
