Embedded Finance Rising
A FinTech Rising Executive Technology Brief
In my post “10 Years of FinTech Rising,” I noted that an overarching theme of the last 10 years had been the digital evolution of finance and banking systems. I characterize this shift as a technology change to modern digital processing, with an emphasis on cloud-based systems, from electronic data processing, with its emphasis on mainframe computers, too.
Over the last five or six years, this technology shift has resulted in new business models, including embedded finance, banking as a service, neo-banks, and related delivery models for payments, wealth, and insurance services. Technology and the business models it enables represents a move toward digital connected finance.
The way embedded finance enables non-financial companies to offer financial services products to their consumers is also emblematic of a tighter integration of technology and business roles within organizations, a primary theme of our Executive Technology Briefs. As FinTech Rising reporter Jessica Purdy writes, “Th…



